Harvest
Flowers are cut at field level before heat and handling damage reduce value.
Floriculture + cold chain
Flowers that arrive fresh.
FRiO connects Jashore flower production to Dhaka buyers through collection, solar pre-cooling, grading, packing and cold-chain-ready dispatch.
6,000Referenced grower base
30-40%Current loss estimate
<15%Target loss ceiling
Indicative figures
The opportunity is measured in time, waste and price.
Figures are indicative estimates until field validation confirms site-level operations.
Grower base
6,000
Farmers in the Jashore flower belt referenced for the model.
Current loss estimate
30-40%
Target loss level
<15%
Income estimate
+25-40%
Route
Jashore-Dhaka
Cold-chain corridor
From cut stem to buyer-grade load.
The corridor is designed to remove heat, sort quality and move flowers into channels that can pay for consistency.
Collection
Village collection points consolidate small farmer volumes for a controlled corridor.
FRiO hub
Solar cooling, pulsing, grading and packing prepare stems for buyer requirements.
Market
Dhaka florists, modern retail and export aggregators receive cold-chain-ready loads.
What changes
The value is lost between harvest and buyer.
The partner and buyer case is strongest when FRiO shows exactly where handling changes.
What loose handling does
- 01Flowers sit warm after harvest.
- 02Small volumes move through fragmented handlers.
- 03Quality changes before the buyer sees the load.
- 04Farmers absorb discounts for timing and damage.
What FRiO changes
- 01Collection points move stems quickly into cold handling.
- 02Solar pre-cooling protects quality before dispatch.
- 03Grading and packing create buyer-ready loads.
- 04Rejection, price and time logs show whether the model works.
Loss compression
15%
Target ceiling for post-harvest loss after cooling and handling controls are in place.
The model is useful only if quality survives the trip.
FRiO is validated through cold-chain logs, buyer rejection rates, farmer price realisation and the time between harvest and dispatch.
Route control
Cold-chain starts with timing.
The field difference comes first, then the partnership ask.
Loose movement
- Long waits after harvest.
- Mixed grades and uneven handling.
- Buyer price depends on surviving quality.
FRiO corridor
- Collection, cooling and dispatch work as one chain.
- Quality is sorted before the buyer channel.
- Time, rejection and price are tracked.
Validation gates
Scale after quality survives the trip.
FRiO is validated through buyer-facing records and equipment performance.
Time
Hours from harvest to cooling and dispatch are recorded.
Temperature
Cold logs show whether stems stay within the target range.
Quality
Grade recovery and buyer rejection rates are tracked.
Price
Farmer price realisation is compared against loose-market sales.
Demand
Repeat orders from florists, retailers or aggregators are tracked.
Replication
New hubs follow the proven unit and buyer logic.
Partner ask
Prove the cold chain before scaling the hub network.
The work needs flower buyer networks, cold-chain operations, solar equipment, producer groups and market-linkage support.
Run one Jashore-Dhaka corridor with buyer checkpoints.
Measure time, cold logs, rejection and price realisation.
Scale only when quality holds and demand repeats.